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Inbound Links and Directories
Whilst the overall design and optimisation of your webpages, along with your domain name, has an effect on your search engine ranking there is also one other important factor that many people overlook and that is inbound links to your website. The days of having a links page where webmasters simply swapped their urls is thankfully behind us now and such a page is viewed with disdain by most search engines who rarely give credit for such an arrangement. In links what the Search engines are seeking are oneway links to your website that are relevant to the content of your site such as Website Design in Oxfordshire This type of link tells the search engine that this link will take them to a source of information for a specific type of webpage. Simply entering www.yourdomain.com tells the search engine nothing about where that link takes you and consequently this will not rate such a link with much importance whatsoever. In other words such links should ideally be textual in their makeup. An example of the html code required for such a link is below
<a title="The location to buy your widgets" href="http://www.thewidgetcompany.com"> A link of this nature works very well with the search engines and they can then index this link against a set of relevant keywords so that your website comes up for appropriate searches. One little tip though when writing those links avoid such words as "The Best" or "Top" or similar as these phrases will only serve to penalise you in your rankings as it is not for you to decide such merits and the Search Engines are wise to it! Another important factor is the pagerank of the sites that link to you. The more important the webpage that links to your site the more weight the link will carry as the search engines reckon that the more important the website the more notice they should take of it. Both Alexa and Google rank pages and page ranks can be viewed either by visiting the Alexa website (We would not recommend the Alexa toolbar) or by using the Google Toolbar. As far as inbound links the adage is simply more (from good sources) inbound links the better. Avoid, however, paying for links as sites that will publish a link to your site for a fee are often blacklisted by the Search Engines! If you want to get an idea of how many other sites link to yours for a given search engine simply go to the main search page for that search engine (not using a toolbar) and type in your domain name in apostrophes as below and click "Search".
The search results page will show all the links to your site that they have indexed and the total number is shown on the top right in Google and Yahoo and above the results in MSN Search. There are a number of ways to gain inbound links. The main ones are listed below
With a little time spent every week you can soon build up a good selection of quality inbound Links which will help improve your Search Engine Results placement! It just takes a little time and effort!
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