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There are now about 300,000,000,023! websites on the worldwide web and around 2,000 million people surfing to find the pages that may be of interest to them. Impossible odds? Probably unless you adopt a policy of designing your website to reach some or all of those web-surfers. Most UK households now have access to the internet and those people turn to the internet search engines as their first recourse to finding virtually every type of business and information. The first step to reach those people searching is obviously to actually have a website that attracts and the second is for it to be properly designed, promoted and optimised. The abbreviation "SEO" or the phrase "Search Engine Optimisation (or Optimization)" is becoming a more and more important factor in success of your website. It is essential that not only is your website submitted to the Major Search engines such as Google, MSN and Yahoo (Most smaller ones feed off the results of the big few!) but that your website itself is written in the correct fashion to ensure favourable rankings. It is also essential that you submit your website to dmoz - The Open Directory Project. This hand edited directory is an important source of reference for all the Search engines. It is free to register your website and you can do so here. To achieve the success your site has to encompass factors such as page length, page title, image names, keyword frequency, inbound links and many other factors including the odd commonly misspelt word! Site Maps are now an increasingly important requisite for any slightly complex website and most search engines will immediately seek out a sitemap for your website when spidering your website. A site map advises of the existence of every page of your website that you wish to be indexed with the search engines. They are generally produced in two different formats, an html version and an XML version for the search engines. The latter (XML is very uninteresting for a human!) You can view the xml site map for this site here and the html version here. If you wish to produce a site map specifically for your own website and properly submit it to the search engines then just let us know. Claims and phases from so called SEO Companies such as "That's IT! We will then register your website at thousands of search engines every month for as long as you want us to." wont do! (actually taken from the website of a so called web promotion company) ..Do you or anyone else use 1000's of different search engines? Also do not believe other web design or SEO companies who make spurious claims of number one placings by using obscure search phrases which no other website will have on it (and alas no-one would ever search for!) Also that the only search engine that matters is Google. (Every BT customer here in the UK ends up with Yahoo as their default search engine and most never change that BT home page)
Do not expect results overnight from your optimised website, it is a long process to get to the top for your chosen keywords and in addition to having your site properly designed for maximum keyword exposure we will, if given the task of optimising your site, assist and advise in building inbound links. View our page all about inbound links. Below is an example of our success in the search engine optimisation of a website and these results are from a website we simply designed rather than a specific optimisation project! The site www.eystons.co.uk makes number one or number two slot with all three Major Search engines for their main required keyword check the results live for yourself using the links below Yahoo - Bing - Google You probably found this website from a search engine and if you found us when searching for someone local to you and we are far away think what we could do for your search results! Our clients come from all over the UK and abroad and those too far away to meet us still get the same quality service. So..with often only subtle changes to your site you can rank on the first page with the major search engines. We will help and improve your rankings using experience of what Search engines are looking for along with the utilisation of specialist search engine analysis software to ensure that you are not left out in the Search engine wars . We appreciate that you may not wish to divulge that you have requested our services and to that end we are happy not to mention our involvement with your business on our website or leave any trace of our work on your files. For more details and costs click here. For those that are seeking just advice rather than our services we would strongly recommend IBP - Internet Business Promoter which is some very sophisticated software that will analyse your website in complete detail and advise the steps needed to get your website in the top ten results for your chosen search engine. It is not cheap but it is effective and should easily recoup your investment with increased sales from those extra website visits.
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